On a sunny, peaceful Sunday afternoon, the air was charged with excitement. The long wait for the most monumental of times had finally come: the ticket release for the hotly awaited Coldplay concert in Mumbai city. And at clock strike 12, mayhem ensues-heads crested over smartphones frantically racing to secure tickets, stories of success and despair embellishing the social media. For many, it was not merely an event on the calendar but a great opportunity to relish the magic of one of the world's most cherished bands live. For many, it became a joy ride, short-lived though. The sheer number of users soon crashed the Book My Show (BMS) app, giving way to long waiting lists and all those disappointed fans. This chaos surrounding concert tickets of Coldplay has also shed light on a couple of main problems that confront the concerting industry in India. When tickets are in such huge demand that they touch the skies, the ticketing systems lag behind. In this article, we will analyze an...
Starbucks is one of the largest coffeehouse chains in the world. Despite its success globally, it faces some great challenges in India. Whether the coffee giant should leave the country or not is a question that may arise in the future. The position of Starbucks in India appears uncertain by the mounting losses and fierce local and global brand competition in addition to changing consumer behavior. This report looks into the present situation of Starbucks in India, its challenges and future course of action and identifies if the coffee shop is most likely to withdraw from the Indian market. Starbucks Entering India Starbucks ventured into India during 2007 when the company first attempted to enter the market. But this first attempt failed. The challenges were many: real estate was expensive, local cafés were competition, and there was a general unfamiliarity with high-end coffee at home. Tea is preferred for most Indian consumers. Failure got Starbucks to rethink its strategy for India...