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Showing posts with the label Antitrust impact on search engines

How the Google Antitrust Ruling Could Change the Future of Search Engines

The digital world is used to the main power of tech companies, however, in 2024 the search engine market could be disturbed by a revolutionary change. The catalyst? A landmark ruling by the US Department of Justice against Google, accusing the tech behemoth of unfairly monopolizing the search engine market. This ruling, which could potentially dismantle Google’s longstanding dominance, has far-reaching implications not just for Google, but for its competitors, the digital advertising industry, and the way we interact with the web. This article dives into ruling particulars, the practices which contributed it, and what is to come for the search engine worldwide. Background of the Google Antitrust Ruling In 2020, the US Department of Justice (DOJ) filed an antitrust lawsuit against Google, accusing the company of monopolistic practices in the online search and advertising markets. The case centered on Google’s overwhelming control, which accounted for nearly 90% of global internet search...