On a sunny, peaceful Sunday afternoon, the air was charged with excitement. The long wait for the most monumental of times had finally come: the ticket release for the hotly awaited Coldplay concert in Mumbai city. And at clock strike 12, mayhem ensues-heads crested over smartphones frantically racing to secure tickets, stories of success and despair embellishing the social media. For many, it was not merely an event on the calendar but a great opportunity to relish the magic of one of the world's most cherished bands live. For many, it became a joy ride, short-lived though. The sheer number of users soon crashed the Book My Show (BMS) app, giving way to long waiting lists and all those disappointed fans. This chaos surrounding concert tickets of Coldplay has also shed light on a couple of main problems that confront the concerting industry in India. When tickets are in such huge demand that they touch the skies, the ticketing systems lag behind. In this article, we will analyze an...