Starbucks is one of the largest coffeehouse chains in the world. Despite its success globally, it faces some great challenges in India. Whether the coffee giant should leave the country or not is a question that may arise in the future. The position of Starbucks in India appears uncertain by the mounting losses and fierce local and global brand competition in addition to changing consumer behavior. This report looks into the present situation of Starbucks in India, its challenges and future course of action and identifies if the coffee shop is most likely to withdraw from the Indian market. Starbucks Entering India Starbucks ventured into India during 2007 when the company first attempted to enter the market. But this first attempt failed. The challenges were many: real estate was expensive, local cafés were competition, and there was a general unfamiliarity with high-end coffee at home. Tea is preferred for most Indian consumers. Failure got Starbucks to rethink its strategy for India...