In the last few years, now e-Commerce Goliaths have taken over the entire retail market including India. Amazon and Flipkart rule the online stores. So, how we buy changes because of them. Despite the pros of digital marketplaces like these including convenient shopping and the birth of budget-friendly items, many people are still concerned about their effects on small businesses and the economy as a whole. The Rise of E-Commerce in India Over the years, e-commerce shopping saw explosive growth in India. What is a niche market has now come to be a formidable player in retail. As per the industry reports, the share of online sales in various categories like smartphones, clothing, and other consumer goods has accelerated. Online phone sales in 2019 made up 44% all sales, increasing from only 10% in 2013.Big companies like Amazon and Flipkart are in control of more than half of this market. These factors may determine the rise of such a kind as online shopping that brings you all the comf...